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Small Things Save Lives campaign citylight advertisement

ULF

Small Things Save Lives

2026OOH

CLIENT:

ULF is the medical unit of the Ukrainian Da Vinci Wolves Battalion, with an ongoing need for essential medical supplies and equipment. They rely on public donations.

PROBLEM:

While military fundraisers often focus on weapons and logistics, medical needs tend to receive less attention.

SOLUTION:

This campaign presents small medical essentials as vital tools that save lives.

MESSAGE:

Medical fundraisers are an essential part of defence – and just as important as any others.

Art Director – Tonia Voloshchak

Small Things Save Lives campaign billboard
Small Things Save Lives campaign poster featuring a parachuting medic
Small Things Save Lives campaign poster featuring a falling medic and medical gauze
Small Things Save Lives campaign poster featuring a medic resting on a hand