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Silpo

Mother’s Day

2026360° Campaign

Moms remind us of everything. To wear a hat, to call your cousin on his birthday, to come over for freshly baked biscuits. The one thing Mom won’t remind you about is Mother’s Day.

Agency: Drama Queen
Production: Family Production
Director: Antonio Lukić
My role: Junior Creative Copywriter

Silpo Mother's Day campaign message on a pink background

Silpo Mother's Day campaign display inside a store

Silpo Mother's Day campaign message shaped like a flower

A week before Mother’s Day, reminders like these appeared in Silpo stores across the country.

They helped make sure that this year, many people finally remembered to celebrate their moms!

“Mom didn’t forget you at kindergarten.
Don’t forget Mother’s Day on May 10.”