Parking in bike lanes is like...

PROBLEM:

Bike lanes keep turning into parking spots. Even with fines and towing, drivers keep doing it. For many, it’s “just for a second” – or simply easier than parking a little farther away.

INSIGHT:

People tend to ignore moral lectures. But nobody wants to look ridiculous in public.

EXECUTION:

So I made bad parking socially awkward (as if it wasn’t already). “Parking in bike lanes is like...” compares it to other painfully cringe public behaviours, like manspreading...

The campaign lives on citylights, and potentially billboards, placed right next to bike lanes where illegal parking happens most often.